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Another day, another tale of household brands running ads, perhaps unknowingly, against content they probably don’t want to be associated with. This time, Kraft, Capital One and Progressive had pre-roll ads running against multiple AOL News articles concerning sexual assault.
The articles—one of which discussed the filmed rape of a 9-month-old girl—appeared aggregated from outside publishers like the AP and the New York Daily News. News has always been a crapshoot for brands, especially TV news, as it falls into the ‘if it bleeds, it leads’ cliche.
But
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