Brand Purpose

Kraft, Capital One Among Brands Running Pre-Roll Ads in Front of AOL Articles Concerning Sexual Assault

Progressive was also involved

The articles in question appeared aggregated from outside publishers like the AP and the New York Daily News.Aol

April 3, 2019

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Another day, another tale of household brands running ads, perhaps unknowingly, against content they probably don’t want to be associated with. This time, Kraft, Capital One and Progressive had pre-roll ads running against multiple AOL News articles concerning sexual assault.

Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

Brand Purpose

Kraft, Capital One Among Brands Running Pre-Roll Ads in Front of AOL Articles Concerning Sexual Assault

Progressive was also involved

Shoshana Wodinsky

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Shoshana Wodinsky