Kochava Buys Thalamus to Create a Yelp-Like Directory for the Ad Industry

The goal is to connect buyers to new, legitimate sources of inventory

Kochava Media Index
Thalamus will rebrand as Kochava Media Index. Kochava, Thalamus

Mobile attribution company Kochava has acquired Thalamus, a database of ad vendors, creating what it hopes will be “like a Yelp for advertisers” to find media, according to Kochava CEO Charles Manning.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.