Out of Home media planning and buying agency Kinetic France has formed a partnership with Hivestack, a programmatic digital out of home (DOOH) business, to offer a new solution to the French market.
The programmatic DOOH partnership, run by Kinetic France’s subsidiary Screenbase, will run across around 15,000 premium digital screens across the country.
Kinetic will integrate the Hivestack demand-side platform (DSP) to offer automation and performance measurement to advertisers through a suite of tools operated on one consolidated dashboard that will feature geo-location targeting and the ability to plan, buy and deliver campaigns in real-time through private marketplaces and open exchanges.
“We’ve already seen incredible success with Kinetic in other markets and look forward to utilizing our full stack platform to drive growth in this new market,” said William Brownsdon, managing director EMEA for Hivestack.
With
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in