In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers.
Five states—California, Virginia, Colorado, Connecticut and Utah—will begin enforcing privacy laws in the new year.
Last month, Sephora was hit with a $1.2 million fine for allegedly violating California’s privacy laws and sharing people’s data with third-party analytic tools without informing them. Meanwhile, the indefinite stall of a national privacy bill is a sigh of relief to ad-tech players.
Here’s a timeline of key 2023 dates for advertisers to note: