Kepler Group Buys Programmatic Agency Infectious Media

The indie pairing is all about scale—and the hope that together, they can outpace holding group incumbents

In a year that has seen the operating model of traditional media agencies increasingly challenged, two programmatic specialists are pairing up in the hope of outmaneuvering the sector’s largest names. This latest merger of these two independent players appears to come as a response to a long-overdue wake-up call among the smaller, less established entities.