Streaming & OTT

Jukin Media Gets Creative With CTV Ad Offerings

Content owners diversify their products in the face of heavy competition from distributors

ctv-publishers-ad — CTV viewership is quickly on the rise, and the pandemic has accelerated the trend.Kacy Burdette

January 12, 2021

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Marketers are rushing into the fast-growing connected TV space, where publishers facing competition from distribution partners are starting to offer more unique ad products.

Andrew Blustein

@andrewblustein
andrew.blustein@adweek.com

Andrew Blustein is a programmatic reporter at Adweek.

Streaming & OTT

Jukin Media Gets Creative With CTV Ad Offerings

Content owners diversify their products in the face of heavy competition from distributors

Andrew Blustein

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Andrew Blustein