John Hodgman the PC Is Back for Apple; How Wrangler Became Cool Again: Wednesday's First Things First

Plus, Nielsen changes the addressable TV advertising game

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

Remembering Mike Yuhas

On this Veterans’ Day, we remember one of our own.

We were heartbroken to learn yesterday that Mike Yuhas, Adweek’s indefatigable copy chief for 31 years, died unexpectedly.

Mike was a Vietnam War vet who only occasionally would share snippets from his time in the Army.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in