Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Kubient’s Paul Roberts talks ad fraud—staying ahead of it and keeping clients educated. Below, in his own words, he urges brands to look beyond its usual hiding spots.
Digital and programmatic advertising transactions occur in the blink of an eye, with the average transaction occurring between 1/10th to 3/10th of a second. In that window, an entire auction takes place with multiple technologies communicating with each other.