It's Time to Fraud-Proof Your Brand by Looking Beyond the Usual Hiding Spots

More and more brands are recommitting to combating ad fraud

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Kubient’s Paul Roberts talks ad fraud—staying ahead of it and keeping clients educated. Below, in his own words, he urges brands to look beyond its usual hiding spots.