Iris.TV Grows Its Contextual Video Marketplace for a Post-Cookie World

Ad-tech firm integrates Comscore data into its platform


With more ad dollars set to flow into connected TV (CTV) and third-party cookies on their way out, one ad-tech company is bolstering its contextual targeting abilities for digital video.

Iris.TV announced Monday it’s integrating Comscore’s brand safety and contextual targeting segments into its video marketplace, which will be available for both direct and private marketplace deals made through supply-side platforms. Iris.TV had announced a similar partnership last December with Oracle Data Cloud.

Iris.TV runs a video personalization platform that surfaces recommended video content for its publisher partners, which include Gannett and a handful of CBS properties.

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