Investors Want Proof That Digital Ads Aren't Funding Misinformation

Check My Ads co-founder Claire Atkin is 'optimistic' that recent demands could spell change

Following this summer’s racial justice reckoning, coupled with research showing younger consumers are supporting brands that share their views, a new kind of sheriff has emerged in the Wild West of online media: the activist investor.

Early this week, The New York Times reported that shareholders at two major media buyers, Omnicom and Home Depot, filed resolutions in November asking for investigations into whether their digital ad buys contributed to “the spread of hate speech, disinformation, white supremacist activity or voter suppression efforts.”

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