Investors Are Placing Their Bets on Identity Management

Improvado and 6sense collectively pocket $35 million from VCs and industry luminaries

Ad tech has endured a tumultuous start to 2019, with potential changes by the industry’s largest stakeholders dangling a question mark over many companies’ business models and Chapter 11 filings disrupting the sector’s liquidity flow. This is not to say the bubble has totally burst. Ehile ad-tech funding may not be as plentiful as it was a decade ago, those that can demonstrate unique value can convince investors they’re worth backing and helping marketers port their activity across online environments is currently in vogue.

This was evident in separate announcements today, with 6sense announcing $27 million in funding led by Industry Ventures, while Improvado likewise announced $8 million in funding from Bullpen Capital, Cabra.vc

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