Integral Ad Science has laid off nearly 10% of its staff as the coronavirus pandemic continues to impact the ad-tech industry, a spokesperson confirmed to Adweek.
Prior to the reduction in headcount, the ad verification company had over 700 employees. The Wall Street Journal first reported the news.
IAS, along with verification companies Moat and DoubleVerify, have come under a spotlight during the pandemic. Such companies offer brand-safety targeting tools, which advertisers have used to block coronavirus content, hurting
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