Integral Ad Science Brings Audio Ad Verification to Pandora

The tech can detect brand safety flags like invalid traffic

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Ad tech firm Integral Ad Science launched a third-party audio ad measurement tool, IAS Audio Ad Verification, for marketers in the U.S. to use on digital audio streaming platform Pandora.

The new tech lets brands measure a number of audio ad metrics and detects brand safety flags, like invalid traffic (IVT) for mobile audio ads running on Pandora.

After advertisers run campaigns on the platform, they can access the data on the IAS dashboard, according to the ad tech company.

“We’ve been running these (tests) throughout Q2 and are excited to provide more transparency to advertisers on their spend with [Pandora sales house] SXM Media,” said Maria Breza, SXM Media vice president, ad quality measurement and audience data operations.

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