Instead of Leaving an Empty Chair, Google Should Have Talked to Congress About Bots

But the company did hold an ad-fraud summit this week

When Google failed to send a top executive to a congressional hearing earlier this month, more than a few lawmakers from both parties were frustrated that CEO Sundar Pichai didn’t answer questions alongside Twitter CEO Jack Dorsey and Facebook COO Sheryl Sandberg. However, Google could have saved itself plenty of embarrassment and hand-wringing by showing up to educate Capitol Hill on something it knows plenty about—bots.

On Tuesday morning at its office in New York, Google played host to a half-day event called Ad Fraud Summit, where publishers and members of the ad-tech world discussed how to fix the massive ad-fraud problem that continues to plague the industry.

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