Instagram Wants Its Users to Experience Chicago

It teamed up with My Block, My Hood, My City and the Illinois Hispanic Chamber of Commerce on a two-day virtual small business festival

The goal is to shine a spotlight on small businesses in the Chicago area that have uplifted their communities and brought people together Instagram
Headshot of David Cohen

Instagram is teaming up with My Block, My Hood, My City and the Illinois Hispanic Chamber of Commerce on two-day virtual small business festival Experience Chicago.

The event takes place Tuesday and Wednesday (Sept. 22 and 23)—during the rescheduled National Small Business Week and Latinx and Hispanic Heritage Month—and the goal is to shine a spotlight on small businesses in the Chicago area that have uplifted their communities and brought people together.

An Instagram spokesperson said in an email, “From Southern food cooking demos and cocktail tutorials to fitness sessions and art classes, the two-day festival highlights inspiring business owners and businesses from a variety of neighborhoods and will bring a piece of Chicago to Instagram Live.”

During the Live videos, viewers will be encouraged to support the businesses being highlighted and other area small businesses by purchasing gift cards, ordering food and promoting them via the Support Small Business sticker on Stories.

The @myblockmyhoodmycity account will host Tuesday’s sessions, while Wednesday will appear on @IHCCbusiness. The schedules appear below:


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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