Instagram Shop began rolling out in the U.S. in July. The tab allows users of the photo- and video-sharing application to browse and purchase products from a variety of brands without leaving the app. If you want to add some extra security to your shopping experience, you can tell Instagram to always require your PIN (personal identification number) when making a purchase.
Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.