Instagram Lets Brands Create Ads With Product Tags From Scratch

Facebook Shops can now offer discounts on individual products

Saying that a recent study by research arm Facebook IQ found that 78% of online purchases are occurring n mobile, Facebook detailed two feature aimed at enabling retailers to capitalize on that trend during the upcoming holiday shopping season.

Businesses can now create Instagram ads with product tags from scratch in Ads Manager, enabling them to use creative and copy that is more commercials that traditional organic posts.

Product tags can be used on photo, video and carousel

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