Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
Brands can now place ads on the Instagram Explore home directly via the Instagram Marketing API (application-programming interface).
A new endpoint is not required, as brands can simply use the new INSTAGRAM_EXPLORE_HOME placement option, which enables them to update their application to let clients create and preview ads in Instagram Explore home directly via the API.
When breaking down insights by placement level, it will be possible to see how ads perform via Instagram Explore home placement.
Instagram said it will update its developer documentation with all technical details related to this update.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in