Platforms

Instagram Enables Businesses and Creators to Set Age Gates for Each Branded Content Post

They already had the ability to impose restrictions covering the entire account

Group of kids playing video games on smart phone after school — Instagram wants to keep branded content promoting mature goods or services from these eyesKerkez/iStock

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Creators and business accounts on Instagram now have access to new audience safety tool that enable them to set a minimum age for who can see their branded content posts on feed.

The Facebook-owned photo- and video-sharing network began permitting those accounts to set up age gates directly via the Instagram application last December, but Monday’s update enables them to choose whether to limit each post, rather than placing the age gate over the entire account.

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