Instagram rolled out several updates to insights on its platform Tuesday.
Its new accounts engaged metric tallies the number of accounts that engaged with the content of a business or creator in a given time period, and it offers demographic information such as top age ranges, cities, countries and genders, as well as a breakdown of followers and non-followers.
Instagram said it will continue to highlight the total number of content interactions received across each format.
Demographic information about reached audience—including top age ranges, cities, countries and genders—can now be accessed by tapping Accounts Reached in insights.
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