Instagram Begins Prepping Retailers for the Holiday Season

Complete guide The Season for Shops is now available

The holiday shopping season is The Season for Shops on Instagram.

The Facebook-owned photo- and video-sharing network Monday rolled out a complete guide for retailers looking to prepare for the most lucrative time of the year.

The Season for Shops provides details on creating a digital storefront using Commerce Manager and then using shopping tags so people can learn about and buy products, collections to showcase more of their offerings and shopping ads to reach their audiences and drive sales.

Instagram chief operating officer Justin

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in