Instacart Amps Up Ad Tools for CPG Advertisers

Brands can create pages on the delivery site to direct users to point of purchase from retailers

Online grocery and delivery platform Instacart is introducing two new features to its Instacart Ads Manager platform. The goal is to build awareness of CPG brands, complementing its online checkout features and, ultimately, driving more sales.

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A brand page will direct shoppers to in-stock products from retailers that were recently browsed or purchased. It’s free to use for advertisers, who can customize the page and curate a collection from the brand. It also includes display ads where advertisers can create product banners that appear to the user as they navigate Instacart.

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