Ad Tech

Inside the Collapse of Ad Tech's 'Once in a Lifetime' Merger

After a year of regulatory scrutiny and the ravages of a pandemic, the Taboola and Outbrain merger is no more

The Outbrain and Taboola logos — The pair failed to restructure an earlier deal which would have seen Taboola make a $250 million payment.Outbrain, Taboola

By Ronan Shields & Sara Jerde

September 9, 2020

Key Insights:

Regulatory scrutiny took longer than expected, putting pressure on financing.

Ronan Shields

@ronan_shields
ronan.shields@adweek.com

Ronan Shields is Adweek's programmatic editor.

Sara Jerde

@SaraJerde
sara.jerde@adweek.com

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

Ad Tech

Inside the Collapse of Ad Tech's 'Once in a Lifetime' Merger

After a year of regulatory scrutiny and the ravages of a pandemic, the Taboola and Outbrain merger is no more

Ronan Shields

Sara Jerde

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Ronan Shields

Sara Jerde