Key Insights:
- Regulatory scrutiny took longer than expected, putting pressure on financing.
- Taboola attempted to renegotiate a $250 million payment to Outbrain down to $100 million.
- The collapse in ad spend due to Covid-19 altered the priorities of Outbrain and Taboola’s potential client base.
It was meant to be a merger that would drive “meaningful competition” for the walled gardens of Facebook and Google, but in the end, Outbrain and Taboola will continue their rivalry in the content recommendation space.
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