Ad Tech Inside the Collapse of Ad Tech’s ‘Once in a Lifetime’ Merger After a year of regulatory scrutiny and the ravages of a pandemic, the Taboola and Outbrain merger is no more The pair failed to restructure an earlier deal which would have seen Taboola make a $250 million payment. Outbrain, Taboola By Ronan Shields & Sara Jerde September 9, 2020 Key Insights: Regulatory scrutiny took longer than expected, putting pressure on financing. Taboola attempted to renegotiate a $250 million payment to Outbrain down to $100 million. The collapse in ad spend due to Covid-19 altered the priorities of Outbrain and Taboola’s potential client base. Ronan Shields @ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor. Sara Jerde @SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election. Recommended articles
