Inside the Collapse of Ad Tech’s ‘Once in a Lifetime’ Merger

After a year of regulatory scrutiny and the ravages of a pandemic, the Taboola and Outbrain merger is no more

The Outbrain and Taboola logos
The pair failed to restructure an earlier deal which would have seen Taboola make a $250 million payment. Outbrain, Taboola
@ronan_shields Ronan Shields is Adweek's programmatic editor.
@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.