Discuss new partnerships, organizational structures and strategies for reliable measurement at NexTech, Dec. 6–8. In-person and virtual passes are available. Sign up now to save 25%.
When the National Crime Prevention Council, the Ad Council and Saatchi & Saatchi introduced McGruff the Crime Dog in 1978 to help Americans “Take a Bite Out of Crime,” they could hardly have foreseen the need for digital-ad-industry-specific crime dogs 40 years later. Yet here we are.