Despite a series of recent regulatory knocks, data breaches and privacy regulations, the ad-tech space continues to rack up more mergers and acquisitions.
On Tuesday, connected TV-centric ad-tech outfit Innovid announced it would acquire the programmatic creative agency Herolens. The deal—which comes on the heels of a $30 million funding round for Innovid, will allow advertisers on the company’s platform to better tailor their ads for customers in real time based on their location, the size of their screen and much more.
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