Programmatic

Innovid Acquires Herolens, Proving Ad-Tech Mergers Are Still Going Strong

Team-up creates a programmatic powerhouse of creative and marketing

Innovid logo
Innovid has placed CTV at the core of its narrative. Innovid
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By Shoshana Wodinsky

September 18, 2019

Despite a series of recent regulatory knocks, data breaches and privacy regulations, the ad-tech space continues to rack up more mergers and acquisitions.

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Headshot of Shoshana Wodinsky

Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

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