On the opening day of Mobile World Congress, the telecom industry’s largest trade show, InMobi has introduced a new unit to aid telcos in monetizing their data assets.
TruFactor, formed from InMobi’s 2018 purchase of Pinsight Media from Sprint, helps telcos transform raw network-level mobile data into actionable intelligence to improve their subscribers’ experience, generating insight for potential new business opportunities, according to Piyush Shah, cofounder of InMobi and president of its marketing cloud and TruFactor business.
Softbank-backed
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in