InfoSum Hires Former Xandr Executive to Manage Global Strategy and Operations

Lauren Wetzel takes on role as the company focuses on life after the cookie

Privacy is becoming more top of mind for consumers, and as third-party cookies continue to crumble, InfoSum wants to lead the ad-tech industry in providing reliable information that does not compromise a consumer’s data.

The company has appointed Lauren Wetzel as president of North America, global strategy and operations. Wetzel was previously head of strategy and corporate development at Xandr, where she was a key player in its purchase of a minority stake in Infosum and formation of AT&T’s advertising business unit.

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