Index Exchange is the first supply-side platform to take LiveRamp’s cookie-less identity product global.
The expansion builds on last year’s partnership that saw LiveRamp integrate its IdentityLink (IDL) product with the supply-side platform’s IX Wrapper product as part of an effort to connect publisher and advertiser audiences without having to rely on a third-party cookie.
“Marketers can start to look at identity as a global solution,” said Travis Clinger, svp of addressability and ecosystem at LiveRamp.
Identity is one of the fastest-changing and most competitive spaces in digital advertising.
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