Index Exchange Is Bringing Machine Learning to Header Bidding

New product aims to balance publisher revenue opportunities with consumer experience

The update is expected to help boost mobile ad revenue. Getty Images

Index Exchange has unveiled a new product called Adaptive Timeout that it claims will balance publishers’ monetization and consumer experiences by using machine learning to maximize ad opportunities without significantly affecting webpage load times.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.