Independent Ad Tech Sees Opportunity Amid the Escalation of the Walled Gardens

Adobe and Flashtalking join forces to bring fresh competition to ad server market

Media and tech leaders from the New York Times, NBCUniversal and more will discuss digital advertising trends at NexTech, Dec. 6–7, in NYC. Register now to save 40%.

Google is facing a fresh challenge to its domination of the online advertising market with the emergence of an alliance between Adobe and Flashtalking, which is taking an enemy-of-my-enemy-is-my-friend approach.

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