In Pursuit of Brand Safety, Queer Sites Are Caught in the Crossfire

A study showed three-quarters of the examined articles on LGBT topics were flagged as "inappropriate"

Illustration of person on a computer rainbow screen computer being denied access
These sites are being denied ad dollars because of the words they’re using. Getty Images

Today’s brand-safety toolkits are keeping valuable ad dollars from reaching gay-centric news sites.

@swodinsky Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.