Impressions Still Matter, but Digital Marketers Must Stay Innovative About Driving Actions

New methods can nudge consumers to the end of the purchase funnel

Measurement based on specific consumer actions can complement impressions. Getty Images

Impressions are everything. At least that’s what we all thought for the first two decades of digital marketing.

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John Hazard is founder of digital marketing agency Lighthouse Creative Group and a content strategist at consultancy Gather.