iHeartMedia Is Acquiring an Ad-Tech Startup to Expand Programmatic Audio Advertising

Jelli is coming in-house

Julia Michaels performed at iHeartRadio's annual Jingle Ball concert last year. Getty Images

iHeartMedia is acquiring the programmatic advertising startup Jelli to help it expand its digital advertising capabilities.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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