iHeartMedia and Sounder Partner to Bring Brand Safety to Audio

The tool is 90% accurate in identifying brand safety categories, based on the IAB's classification

Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in.

Identifying brand safety red flags in audio—in an automated way—is an ongoing challenge that is partly preventing more ad dollars from flowing into the medium.

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