Just weeks after its takeover by private equity funds from Blackstone, and International Data Group, or IDG, is on the acquisition trail as the publisher attempts to enhance its offering in the eyes of b-to-b advertisers.
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IDG, the publisher of special-interest titles such as Macworld, PCWorld and Tech Advisory, has purchased KickFire as it prepares to help marketers transition to a more privacy-compliant means of advertising.
Financial details of the transaction were not publicly disclosed and comes just weeks after it was announced that Blackstone is to purchase IDG for an estimated $1.3
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