ID5 Integrates With Prebid as Ad Tech’s Identity Wars Persist

The move is designed to bring scale to its independent identifier

Illustration of person's profile
Not all advertising ID consortium efforts have been met without challenges. Source: Getty Images

ID5’s matching technology will now be available to publishers and ad tech players by integrating with Prebid.js, a move it claims will bring scale to its independent identifier plus reduce the sector’s reliance on third-party cookies.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}