Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
A new tool from IBM Watson Advertising uses public health data and artificial intelligence to track where Covid-19 is on the rise or decline so that marketers can better customize their advertising to the pandemic situation in a particular area.
The feature, called Covid-19 Triggers, is one of many initiatives the tech giant’s advertising tech arm has rolled out in recent weeks designed to help brands better navigate the pandemic, including a partnership with the Ad Council on a call for social good creative.
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