The brand safety conversation is making its way to the platforms as LinkedIn tapped digital ad verification provider Integral Ad Science as the exclusive and first brand safety and fraud protection provider for its LinkedIn Audience Network advertising offering today.
The new integration is an expansion of the agreement IAS had with LinkedIn Audience Network when they began working together in late 2019 and represents how the platform is looking to mature its ad platform.
Advertisers can use LinkedIn Audience Network to expand delivery of sponsored content to third-party publishers’ applications and websites, reaching their target audiences beyond LinkedIn’s feed and within established bid and budget parameters.
The integration will incorporate IAS’ predictive technology and real-time data to ensure that campaigns activated via LinkedIn Audience Network are brand safe and protect them from fraud, said IAS CEO Lisa Utzschneider.
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