IAB Releases New Guidelines for AI’s Use in Digital Advertising

The new report is co-chaired by IBM Watson Advertising and Nielsen

The IAB's new report comes as advertisers are considering AI.
The IAB's new report comes as advertisers are considering AI. IAB, Getty Images

As ad-tech companies consider AI alternatives to cookies and other third-party trackers, the Interactive Advertising Bureau (IAB) is releasing new guidelines and best practices for the use of machine learning at every level of digital advertising production.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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