Media

What Marketers Need to Know About the IAB's Latest Ad Fraud Crackdown

Its heralded ads.txt protocol has shown mixed results amidst uneven adoption

Ads.txt crackdown
Photo Illustration: Adweek; Getty Images, Iab
By Mark Stenberg & Ronan Shields

September 29, 2021

The digital ad industry has few more reliable constants than fraud, a problem that costs advertisers $51 million per day, according to Juniper Research.

Mark Stenberg

Mark Stenberg is Adweek's media reporter.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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