Ad Tech

IAB Tech Lab Is Building a Universal Framework for Domestic and Global Privacy Laws

The Global Privacy Platform provides data controls across all digital media channels

a series of graphics like a globe with a lock and a computer
The new guidelines will cut costs and simplify how to get various privacy laws across to users.DrAfter123/Getty Images
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By Trishla Ostwal

June 1, 2022

Faced with the complexities of numerous privacy laws and associated compliance costs, the IAB Tech Lab is devising a single comprehensive solution to streamline privacy consent and people’s choice signals or the permission to use data from sites and apps to ad-tech providers.

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Headshot of Trishla Ostwal

Trishla Ostwal

Trishla is Adweek's tech policy reporter.

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