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Hudson MX, an ad-tech company working to make media buying and planning more efficient for agencies, has closed on a Series D funding round of up to $63.5 million.
Ascential, the company behind the Cannes Lions Festival of Creativity and media consultancy MediaLink, led the funding round. Hudson MX plans to access capital as needed to meet the demands of new and existing clients.
Hudson MX, founded in 2016, initially focused on building software to automate local TV buys.
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