Like a lot of publishers over the last 18 months, Trusted Media Brands, home to titles like Reader’s Digest and Taste of Home, has grown ad revenue thanks to investments in first-party data.
Now, it’s using first-party data to increase deal size, win more pitches and move brands from relying on third-party data to using its own. The upshot is a 140% increase in revenue from deals using first-party data, year-over-year. Based on the progress in the first half of 2022, it’s on track to double that, the publisher said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in