How The Trade Desk Is Integrating With Prebid to Boost Its Unified ID
This comes as the industry realizes cookie-based targeting has to slim down and embrace new formats
The Trade Desk is to integrate with Prebid.org, adding to its earlier tie-up with Index Exchange.
Illustration/Animation: Trent Joaquin; Sources: The TradeDesk, Prebid
The two largest browser providers (Apple and Google) plus regulators are separately implementing a crackdown on third-party cookies and associated tracking practices popular with advertisers.
