How The Trade Desk Is Integrating With Prebid to Boost Its Unified ID

This comes as the industry realizes cookie-based targeting has to slim down and embrace new formats

The Trade Desk is to integrate with, adding to its earlier tie-up with Index Exchange. Illustration/Animation: Trent Joaquin; Sources: The TradeDesk, Prebid

The two largest browser providers (Apple and Google) plus regulators are separately implementing a crackdown on third-party cookies and associated tracking practices popular with advertisers.

@ronan_shields Ronan Shields is Adweek's programmatic editor.