Mediaweek

How the Media Ecosystem Is Adjusting to a New Privacy Landscape

European-style data laws requiring opt-ins expected in the U.S.

complications-consent-sharing-iab-CONTENT-2020 — Trade bodies hope to secure consensus over data-sharing practices and legal liabilities. Getty/IAB

August 20, 2020

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Key Insights:

Big Tech has helped forge industry standards, but not without a struggle.
Former outliers such as Google are beginning to yield to those standards.

Ronan Shields

@ronan_shields
ronan.shields@adweek.com

Ronan Shields is Adweek's programmatic editor.

Mediaweek

How the Media Ecosystem Is Adjusting to a New Privacy Landscape

European-style data laws requiring opt-ins expected in the U.S.

Ronan Shields

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Ronan Shields