Ad Tech

How the CTV Sector Is Bracing Itself for the Upcoming Privacy Overhaul

Tech providers step in to help the TV sector juggle opportunity and responsibility

A lock symbol appears on a lighted TV screen atop other TVs.
Recent survey findings suggest consumers preferred to have their data locked down if the value exchange is not well communicated.Getty Images
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By Ronan Shields

October 10, 2019

Pick up just about any survey or predictions paper for the advertising industry in 2020, and it can all feel like a case of whiplash: excitement over connected television and caution around privacy legislation.

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Headshot of Ronan Shields

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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