How The Telegraph Is Building a Future Free From Third-Party Cookies

Publisher's first-party data tool already contributes to a 'substantial' amount of ad revenue

Publishers like The Telegraph are swearing off third-party cookies ahead of Google Chrome phasing them out in 2022. Source: Getty Images

The end is nigh for the third-party cookie, and some companies aren’t waiting until it’s gone to prepare for the future. The Telegraph, which has sworn off using third-party data for audience targeting, is paving the way for how companies identify people online in a privacy-compliant way.

@Lucy28Southern Lucinda Southern is Adweek's media editor.